Hong Kong Handmade Soap Brand Rapidly Rises in Popularity, Alpha Soap has become a New Corporate Gifting Favorite

Founded by PolyU Graduate,
Expands into Prominent Venues Within a Year

Hong Kong – Local handmade soap brand "Alpha Soap" has achieved remarkable success since its first media interview in April 2024. Founded by Nana Kwong, a graduate in Marketing and Public Relations from The Hong Kong Polytechnic University (SPEED), the brand has quickly gained traction thanks to her sharp market insight and passion for handmade crafts. Within just one year, Alpha Soap has secured placements in prestigious locations such as Hong Kong International Airport, MTR Shopping Malls, Tung Wah Group of Hospitals, Citistore, The Mills, Central Market, and Man Mo Temple.

Active Participation in Major Events,

Sponsoring Wedding Expo Gifts

Alpha Soap has actively engaged in various marketing campaigns to boost brand awareness. On June 12, 2024, the brand collaborated with 193, a member of the popular group ERROR, to launch a limited-edition raccoon-shaped amber-scented handmade soap at Tanuki Innovation in Tsim Sha Tsui, gifting the first 50 customers.

Additionally, the brand served as a sponsor for the 2025 Mega Wedding Expo, providing 100 handmade soap gifts worth over HK$28,800, demonstrating its commitment to the wedding market.

Customization Services Cater to
Corporate Gifting Needs

Beyond ready-made products available on its website, Alpha Soap specializes in customized design services, offering tailored corporate gifting solutions (B2B). The brand provides three distinct series to meet diverse client needs:

Everyday Essentials: Affordable handmade soaps for daily use, featuring designs like "Hong Kong Scenery Series" (famous landmarks) and "Local Delicacies Series" (e.g., thick toast, iced lemon cola, red bean ice).
Custom Creations: Allows clients to personalize existing designs, such as adding couples' names and wedding dates for wedding favors.
Luxury Artisanal: Offers premium bespoke services, crafting unique formulas and packaging based on specific requirements like skin type and fragrance preferences. Ideal for corporate employee gifts, conference souvenirs, hotel brand merchandise, opening ceremony presents, and school anniversary commemoratives.

Passionate About Education, Inspiring Young Entrepreneurs

Nana Kwong is dedicated to education and frequently participates in youth entrepreneurship seminars, sharing her startup journey to encourage young people to pursue their dreams. She has spoken at Po Leung Kuk Career Planning and Financial Education Centre, TWGHs Jockey Club Tai Kok Tsui Integrated Services Centre, Queen Elizabeth School Old Students' Association Tong Kwok Wah Secondary School, and PolyU Speed, inspiring the next generation with her experiences.

Moving forward, Alpha Soap aims to continue collaborating with various industries, using customized gifts to strengthen emotional connections between businesses and clients for mutual success. The brand is committed to working closely with corporate partners to ensure each gift perfectly embodies their unique brand value.

About the Brand

Alpha Soap is a Hong Kong-based brand specializing in creative handmade soap gifts. The fundamental establishment of the brand is to combine aesthetics with practicality, integrating art into daily life. The brand is pronounced as "gaan2 jat1 gaan2" in Cantonese, it is a homonym that means "Come and choose!" Alpha Soap connects with the world through the internet, spreading the "Can Do" spirit of Hong Kong's handcraft industry to art and craft enthusiasts worldwide.

We firmly believe that Alpha Soap will become a leading brand in Hong Kong’s handmade soap industry. Each unique themed soap carries its own story, offering users a fresh experience while standing out as a symbol of traditional Hong Kong craftsmanship seamlessly blending with the modern digital world.

Leveraging the power of the internet, the brand is committed to bringing its handmade soap products to the global market. With Nana’s years of e-commerce experience and her expertise in marketing, Alpha Soap successfully expanded into Singapore in 2024 with the support of Hong Kong Productivity Council’s BUD (Dedicated Fund on Branding, Upgrading, and Domestic Sales).

About the Founder

Nana has resigned from her position as a flight attendant at Cathay Dragon and established Crew Figures in 2018, a tailor-made figurine store that creates personalized commemorative gifts. With the unique business strategies over the past five years, her employees work remotely without presenting themselves physically in the company. Through the power of teamwork, the company achieved over HKD 1 million in sales during the peak of the pandemic in 2023, attracting coverage and interviews from various well-known media, including ViuTV, HKET, Sunday more, Madame Figaro, TVB, and more.

Driven by her passion for gift creation and refined living, Nana founded Alpha Soap in 2021, a handmade soap brand, that made her officially enter into the gift and design industry. In 2020, she pursued a 4-year degree in Marketing and Public Relations at the Hong Kong Polytechnic University, believing in the power of knowledge and bringing value to society by creating job opportunities through the brand. She has also received scholarships for 2-times during her part-time studies.

Besides the title of a ‘Brand Founder’, she is also a speaker on entrepreneurship at colleges and universities, her experiences include Hong Kong Community College (HKCC), the School of Professional Education and Executive Development (PolyU SPEED), The Hong Kong Polytechnic University (Poly U), primary school of Po Leung Kuk, secondary schools of TWGHs, as well as her alma mater, the Queen Elizabeth School (TKWSS).

Media Contact

If you are interested in learning more about our brand and products, or conducting an interview, we look forward to further collaboration with you.

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Alpha Soap